Everywhere we look, we are inundated with content, and it can be challenging to create meaningful content that stands out amongst the noise. Understanding your audience and its needs and using effective principles for creating copy that resonates are key to getting your message heard.
The UBC Micro-certificate in Writing Skills for Digital Content: Copywriting and Content Marketing is a part-time, online program designed for you to build essential skills and strategies to write persuasive content that motivates people to take action. You will gain skills that are applicable to the most common digital platforms and media and that are transferable outside of digital settings as well.
Format: 100% online and instructor-supported. Some courses have virtual office hours
Duration: Two courses of eight weeks each, approximately 65 hours total, to be completed within 18 months
Cost: $800 per course, $1,600 for the program
For more information: https://extendedlearning.ubc.ca/programs-credentials/writing-skills-digital-content-copywriting-content-marketing-microcertificate